Privacy Policy
1. Introduction to BestAppend's Solutions
BestAppend LLC, along with its affiliates and subsidiaries, offers a comprehensive suite of data management, distribution, analytics, and marketing services. These services empower our clients and their associated platforms and partners to deliver more relevant marketing communications and gain deeper insights into consumer behaviors. Our clients can engage with their audiences through various channels including direct mail, email, display advertising, mobile, and multimedia. For more detailed descriptions of our services, please visit our website at https://bestappend.com.
The majority of the data we process is acquired not through our website but via partnerships with other companies, including data suppliers, ad networks, data service providers, agencies, and our direct clients. This Privacy Policy is designed to inform consumers and other interested parties about how we handle data and its application. Specific information about data collected through our website can be found in the section “Data Collected On Our Website.”
BestAppend is a proud member of the Association of National Advertisers (ANA), adhering strictly to the principle of providing consumers with choices regarding the use of their data for marketing purposes. For details on how to opt out of our database or certain services offered by our business partners, refer to the section “Your Choices and Rights.”
2. Data Acquisition and Application
We source data from a diverse range of entities, including consumer-facing and business-facing companies, data compilers, and public sources like census data. This data may include Personal Information (PI), such as names, addresses, phone numbers, or email addresses, as well as business-to-business (B2B) information gathered from public directories and other sources.
Our website, https://bestappend.com, also collects specific data, detailed further in the section “Data Collected On Our Website.”
3. Utilization of Personal Information in Our Services
We leverage Personal Information (PI) to support various functions within our product and service offerings. This includes:
- Enhancing the delivery, targeting, and optimization of marketing campaigns across direct mail, email, and social media platforms.
- Evaluating advertising campaign effectiveness, including offline and online ads, to better understand consumer responses and preferences.
- Developing Data Segments based on shared interests or behaviors for more tailored marketing efforts.
- Offering additional data services such as verification checks, B2B data management, anti-fraud services, and analytics tools.
Furthermore, we employ PI and Data Segments in cross-channel marketing efforts and in de-identifying PI for online advertising purposes. For comprehensive details on our use of technologies like cookies, please see the section “Cookies, Web Pixels, and Similar Technologies.”
4. Website Data Collection
Our website primarily serves businesses interested in our services but is open to consumers seeking information. Data collected through our website engagement includes both Personal Information and Non-Personal Information, with specifics outlined below.
5. Third-Party Data Sharing and Collaboration
BestAppend may share or sell data, including PI and Data Segments, under certain conditions with agents, service providers, business partners, or during corporate transactions. Full details on our data sharing practices are provided in this section.
6. Technologies: Cookies, Web Pixels, and Similar Tools
This section elaborates on our use of cookies and similar technologies for storing information, targeting ads, and enhancing our website’s functionality. It also includes information on how you can manage these technologies.
7. Your Choices and Rights
We offer several options for managing your data preferences, including opting out of our database or third-party data sharing and targeting. Instructions for unsubscribing from our emails and managing cookies are also provided here.
8. Contacting BestAppend
By submitting Personal Information through forms on our website, you consent to BestAppend and its subsidiaries and affiliates using your contact information for marketing and analytical purposes. You can opt out at any time as detailed in this section.
9. Commitment to Security
BestAppend is dedicated to securing and accurately maintaining the data we manage. Despite these efforts, no system can be completely secure, and this section addresses our approach and limitations.
10. California Residents
Specific rights and disclosures applicable to California residents under the California Consumer Privacy Act (CCPA) are discussed here.
11. EU and UK Residents
Rights under the General Data Protection Regulation (GDPR) and its UK equivalent for EU and UK residents are outlined in this section.
12. EU-U.S. Data Privacy Framework
BestAppend’s adherence to the EU-U.S. Data Privacy Framework Principles and its commitment to the safe, respectful handling of PI transferred from the EU, the UK, and Switzerland to the U.S. are detailed here.
For further information or to exercise any of your rights detailed in this policy, please contact us at [email protected].